Server-Side Tracking Vs. Pixel Tracking - Which is Better?
Tracking conversions across numerous platforms is a daily struggle for eCommerce marketing professionals. As personal privacy regulations get stricter and browsers limit tracking capabilities, accurate data ends up being more challenging to catch.
Pixels are easy to set up, however can be obstructed by advertisement blockers and personal privacy devices. That's why marketers are turning to server-side tracking services like Meta's Conversion API.
Advantages of S2S Tracking
Server-side monitoring (S2S Tracking) is an information collection approach that takes the burden of collecting and processing individual info off the customer's internet browser. This brings about far better performance, improved user experience, and the ability to adhere to data privacy guidelines.
By packing a monitoring manuscript straight on the web server, S2S tracks communications without relying on third-party cookie or pixel tags. This makes it less susceptible to inaccuracies due to browser restrictions and ad blockers and offers much more control over what data is shown each vendor.
It likewise allows companies to categorize data characteristics based on function and legal grounds, which makes it simpler to adhere to data privacy laws. However, implementing S2S Tracking requires a large investment in hardware and software as well as specialized employees. This makes it a pricey alternative for smaller sized brand names. Additionally, the preliminary configuration can be lengthy. Nevertheless, once the system is running, it can deliver accurate data to all advertising and marketing networks in real-time.
Benefits of S2S Postback Link Tracking
Because of this, it provides reliable conversion tracking for iGaming affiliates to maximize projects, minimize lost ad spend and increase ROI. It additionally supplies premium precision and dependability compared to Pixel Tracking which is why it's the recommended approach for a lot of affiliate platforms, networks and marketers.
Pixels are very easy to establish as they only require a piece of HTML code in the conversion web page, nevertheless they are typically limited by browser constraints (e.g. cookie-blockers and Safari ITP) causing unreliable tracking and less specific acknowledgment. Additionally, pixels can be easily obstructed by ad-blockers, causing privacy concerns for customers. S2S is a a lot more reputable and accurate monitoring technique that gets rid of cookie-based limitations and makes certain individual data defense while likewise offering enhanced protection functions for fraud avoidance. This makes it an excellent choice for high-stakes projects and application installs where an accurate conversion matter is necessary. S2S can likewise deliver a lot more accurate attribution information for mobile campaigns and advertisement shipment.
Disadvantages of S2S Pixel Monitoring
Pixel tracking works by putting a piece of HTML code on your internet site that sends data to the advertisement platform. It's reasonably simple to establish however is prone to safety and security threats like being blocked by ad blockers and being inaccurate because of browser setups like limiting third-party cookies or Apple's Intelligent Monitoring Prevention (ITP).
Server-side monitoring bypasses these restrictions by sending conversion info directly from the analytics system's server to the customer's device. This boosts tracking precision and enables organizations to catch offline conversions such as phone calls or in-store deals. Server-side tracking is likewise more safe and helps services adhere to rigorous data defense laws like GDPR or CCPA.
As personal privacy policies end up being more restricting and internet browsers limit tracking capacities, marketers require a better method to monitor their projects. This is why more marketing abandoned cart recovery software experts are shifting far from pixels toward sophisticated analytics server-side monitoring.
Final thoughts
Server-side monitoring is the way to choose data-driven marketing. It bypasses web browser constraints, ad blockers, and personal privacy settings to gather and send out real-time conversion data to analytics systems. It is extra reputable, safe and secure, and accurate than pixel monitoring and supplies companies a lot more control over their data collection processes.
With advertisement blocking and privacy regulations getting much more rigorous, marketers are trying to find choices to conventional pixel monitoring. Server-to-server monitoring is one option that supplies substantial benefits over pixel tracking. It's even more durable, future-proof, and allows you to catch a bigger amount of conversion data across systems. However, it requires a significant financial investment in infrastructure and technical know-how. Fortunately, services like RedTrack deal prefabricated servers that can integrate with major analytics systems without the demand for extensive advancement sources.